Star Airways free essay sample

Masters Program in Business Administration (MBA) Note :- Solve any 4 Case Study All Case Carry equal Marks. CASE I Sunder Singh QUESTIONS 1. What does the purchase of a product like Nike mean to Sunder Singh? Sunder Sing, just escaping homelessness is clearly proud that he was able to save and buy a pair of Nikes. He could undoubtedly have purchase a different brand that would have met his physical needs as well for much less money which he does not say why he bought the more expensive Nikes, a reasonable interpretation is that they serve as a visible symbol that Sunder Singh is back as a successful. Sunder Singh is not Unique among low-income consumer in wanting and buying items such as Nike shoes. As one expert says. â€Å"The low income consumer wants the same product and services other consumer want†. He suggests that marketing efforts reflect those desires. Another expert state. We will write a custom essay sample on Star Airways or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There’s this stereotype that they don’t have enough money for toothpaste and that’s just not true. There has been some significance to them being called lower income, but they do buy things. The working poor are forced to spend a disproportionate present of theirs income on housing, utilities and medical care due to lack of insurance. They generally relay on public transportation, they spend a smaller portion of their relatively small income on meals away from home and all forms of entertainment such as admission, pets and toys; they spend very little on their own financial security. However Sunder Singh illustrated they spend the same percent of their income though a smaller amount on apparel and accessories. . What does the story say about our society and the impact of marketing on consumer behavior? Marketing is generally thought of as the process of promoting goods and services to the end user. Society is generally defined as the condition in which members of a community live together for their mutual benefit. â€Å"Society can exist without Marketing, but Marketing cannot exist without Society† Marketing is the management process of anticipating, identifying and satisfying customer’s requirements. The various conventional marketing tools- advertising, branding, direct marketing, sales promotion, publicity public relations. Critics acknowledge that marketing has legitimate uses in as much as it connects goods and services to consumers who desire them. However some aspects of marketing, especially promotion and advertisements are subject to criticisms. They argue that product promotion is an attempt coming from the goods and service providers to influence demand. Advertising has become such an inextricable part of our lives that one cannot really imagine life without it. Although we hardly ever notice, advertisements leave an indelible mark on our minds, especially the vulnerable groups like children and adolescents. Effect of Marketing on society, in particular on Vulnerable Groups Marketing and society, the commensuration of the two words raises a few eyebrows, as it is highly debatable. On the one hand, Society thrives on the marketing efforts of the Companies, while another school of thought argues that marketing makes the society more materialistic. Today, striking a balance between the two is the challenge faced by the Marketers. The society expects the business to be ethical and desires corporate executives, at all levels to apply ethical principles in other words, guidelines as to what is right and wrong, fair and unfair, and morally correct, when they make business decisions. Advertisers are traditionally use techniques to which children and adolescents are more susceptible, such as product placement in TV shows, tie in between movies and fast food restaurants, to mention a few. Therefore there exist many marketing evils that lure people to buy even when not required. Case III Star Airways Star Airways offered passengers air services within the country and served a territory of 18, 000 sq. miles with an expanding population of over 70 lakh of people who are potential users of the airline services. The geographic diversity and scattered business and commercial cities have led to steady increase in the number of people who use air travel. The clientele includes business people, as well as individuals on non-business trips, holidays, and leisure trips etc. As a result, the passenger traffic had been increasing steadily since the firm started operations in 1983. In the last three years, however, the growth has not been consistent with the growth pattern showed by the company in the last fifteen years as against a healthy growth of 13 per cent, the sales have marginally improved, registering a growth of 6 per cent. The companys early success was due to the pioneering concepts used by it in the airline industry, which was dominated by large private and government operators with little market orientation. The launch of the companys services coincided with a boom in the aviation sector and reduced government dominance, which opened up the skies for private operators. Besides this, the company offered a host of innovations in the customer service functions such as smaller and newer planes, convenient schedules, free gifts, comfortable seats, exclusive terminals, express baggage-check, and airport-to hotel transit for its first and business class clients. In turn the fares charged by the company were premium in the category and almost 15 per cent higher than the industry average. The company president in the following words justified this move: We are selling entirely on the basis of providing quality experience to our clients. Our services, ambience, and commitment to safety and time-bound schedule, all surpass the standards of the industry. During the first ten years of operations the company faced no direct competition. The only problems faced by the marketing staff were (a) the price, (2) the need to convince clients that air service was more efficient than other alternatives, (c) identifying the customers, and more importantly (d) developing the image of a dependable service. The consumers, who till now were forced to put up indifferent service offered by large government operators, did not offer much resistance and were agreeable to try out new company. Once customers were convinced, retaining them was very easy. Hence the company enjoyed immense loyalty from its clients with almost 40 per cent of them being regular users. Sales were handled by the sales division as well as by some independent sales representatives. In early 1990s the company faced direct competition for the first time with a new company coming up with smaller planes and all other advantages which were previously associated with Star Airways. The growing business had made the market very lucrative and hence in the next three years, four major competitors were also vying for the market share. The company slowly lost to these competitors and could manage to retain only 30 per cent of market share by the end of 1994. All the competitors were engaged in aggressive promotion and soon started a price war in order to outdo one another. For the next six months, each of them offered big discounts and gifts (such as TV / audio systems) with the return ticket on different routes. The most profitable and commercia1ly viable routes were the major targets of these price related competitions. The consumer was the ultimate beneficiary and in short time, the companies started facing losses due to this price-cutting. Star Airways had so far remained out of this ‘price-war’ and lost its market share on the competitive routes very rapidly. It was able to retain the clients on other routes, which were not a part of this intense competition. Unhappy an anxious about this state of affairs, the company vice president, marketing, developed a marketing plan with several components. The initial part of the plan consisted of a market research done on a cross-section of existing clients as well as the clients of competitors and the following observations were made : * Star Airways was considered a quality-oriented company but many felt that it was getting stodgy. The satisfaction with crew and schedules had declined over the last 5 years amongst regular customers. * The clients felt that the airline was losing its edge over customer service because it was nonflexible. * The prices offered by competitors are less and they provide only a fraction of services offered by Star Airways. This was the main reason of clients switching over to competitors. As many as 70 per cent respondents considered the costs as the most important factor in deciding on the airline. * Some deciding factors and their relative importance to clients were found to be following this pattern. * Feature offered by airline |Importance of feature as the deciding |Rank of feature in decision making influence | | |factor | | |Price |67% |1 | |Ambience and food |9% |3 | |Punctuality |14% |2 | |Services convenience |7% |4 | |Free gifts etc. 3% |5 | The second phase of the plan included a massive advertising and promotion plan. The VP marketing, Anil Saxena, felt that the company needed to advertise its dedication to quality and rebuild an image of being a customer-oriented airline. He began discussions with the advertising agency to launch a campaign in the near future. After a month, the agency came out with the following recommendations: * The campaign is to be completed in four months time and the budget will be 351akh. * The company would reach 85% of target audience, once in a month by direct mail. * Four times a month a TV commercial will be aired on a business show time. The audience TRP is consistent and highest in this category of shows. * Star Airways would build the campaign theme around quality and customer service initiatives . * The direct mail letter would be sent to a database of 85,000 clients in four months. The letter will contain information on the airline and again stress on the same theme of quality and customer service. QUESTIONS 1. What is likely to be the decision process in case of choosing an airline? 2. Would this plan suggested by the vice president help in convincing the customers to use Star Airways? Give your reasons. Case IV Mouse-Rid One hot May morning, Shobha, general manager of Innotrap India Ltd. , entered her office in Delhi. She paused for a moment to contemplate the quote, which she had framed and hung on a wall facing her table. If a man can make a better mousetrap than his neighbour, the world will make a beaten path to his door. She vaguely recalled that probably it was Ralph Waldo Emerson who said this. Perhaps, she wondered, Emerson knew something that she didnt. She had the better mousetrap Mouse-Rid but the world didnt seem all that excited about it. Shobha had just returned from a Trade Fair in Kolkata. Standing in the trade show display booth for long hours and answering the same questions hundreds of times had been tiring. Yet, this show had excited her. The Trade Fair officials held a contest to select the best new product introduced at the show. Of the more than 150 new products, her mousetrap had won first place. Two womens magazines had written small articles about this innovative mousetrap, however, the expected demand for the trap had not materialised. Shobha hoped that this award might stimulate increased interest and sales. A group of investors who had obtained rights to market this innovative mousetrap in India had formed Innotrap India in January 2001. In return for marketing rights, the group agreed to pay the inventor and patent holder, a retired engineer, a royalty fee for each trap sold. The group then appointed Shobha as the general manager to develop and manage Innotrap India Ltd. The Mouse-Rid, a simple yet clever device, is manufactured by a plastics firm under contract with Innotrap India Ltd. It consists of a square, plastic tube measuring about 6 inches long and one and one-half inches- square. The tube bends in the middle at a 30-degree angle, so that when the front part of the tube rests on a flat surface, the other end is elevated. The elevated end holds a removable cap into which the user places bait (piece of bread, or some other titbit). A hinged door is attached to the front endofthe tube. When the trap is open, this door rests on two narrow stills attached to the two bottom corners of the door. The trap works with simple efficiency. A mouse, smelling the bait enters the tube through the open end. As it moves up the angled bottom toward the bait, its weight makes the elevated end of the trap drop downward. This elevates the open end, allowing the hinged door to swing closed, trapping the mouse. Small teeth on the ends of stills catch in a groove on the bottom of the trap, locking the door closed. The mouse can be disposed of live, or it can be left alone for a few hours to suffocate in the trap. Shobha felt the trap had many advantages for the consumer when compared with traditional spring-loaded traps or poisons. Consumers can use it safely and easily with no risk for catching their fingers while loading. It poses no injury or poisoning threat to children or pets. Shobhas personal and informal inquiries with acquaintances and friends suggested that women are the best target market for the Mouse-Rid. Most women stay at home and take care of household chores and their children. Thus, they want a means of dealing with the mouse problem that avoids any kind of risks. To reach this market, Shobha decided to distribute Mouse-Rid through grocery stores, and kitchenware stores. She personally contacted a supermarket and some departmental stores to persuade them to carry the product, but they refused saying that they did not sell such contraptions. She avoided any wholesalers and other middlemen. The traps were packaged in a simple cardboard, with a suggested retail price ofRs. 150 for a piece. Although this price made Mouse-Rid about five 1;0 six times more expensive than standard traps, those who bought it showed little price resistance. To promote the product, Shobha had budgeted approximately Rs. 300,000 toward advertising in different womens magazines, such as Grah Shobha, and Good Housekeeping. Shobha was the companys only salesperson, but planed to employ sales people soon. Shobha had forecasted Mouse-Rids first year sales at 2 million units. Through Aril, however, the company had sold only few thousand units. She wondered if most new products got to such slow start, or if she was doing something wrong. Shobha knew that the investor group believed that Innotrap India Ltd. ad a once-in-a lifetime chance with its innovative mousetrap. She sensed the groups impatience. To keep the investors happy, the company needed to sell enough traps to cover costs and make a profit. QUESTIONS 1. Has Shobha identified the best target market for Mouse-Rid? Why or why not? 2. Does Shob ha have enough needed data on consumer behaviour? What type of consumer research should Shobha conduct? 3. What type of advertising can influence consumers for this type of product? Case V Golden Glow Soap Anil Mahajan absent -mindedly ran his finger over the cake of soap before him. He traced the name Golden Glow embossed on the soap as he inhaled its unmistakable sesame fragrance. It was a small soap, almost like a bar of gold. There were no frills, no coloured packaging, and no fancy shape. Just a golden glow and the fragrance of sesame and Lucida font that quietly stated Golden Glow. Mahajan smiled wanly and clasped the soap in his hands, as if protecting it from an unseen predator. He was wondering with quiet concern if the 30-year-old brand would last long. Sensi India, where Mahajan was marketing manager, was taking a long, hard look at the soap, as it was proving to be a strain on resources. There were varying stories about how Golden Glow was launched. Some said the brand was a gift from the departing English parent company. Others claimed that it was created for the then chairmans British wife, as the Indian climate did not agree with her skin. They also claimed that the lady also coined the copy The honest soap that loves your skin was also coined by the lady. The line had stuck through three decades. Only the visuals had changed, with newer models replacing the older ones. Zeni was basically a speciality products company producing household hygiene, fabricare, and dental care products. Golden Glow was the only soap in its product mix, produced and marketed by Sensi. Its reliable quality and value delivery had earned it a lot of respect in the market. Golden Glow equity was such that Sensi was known as the Golden Glow Company. Indeed, the brand name Golden Glow denoted purity, reliability, and gentle skincare. In 1994, Sensi UK increased its stake in the Indian subsidiary to 51%. Within months, all of Sensis products were given a facelift, thanks to the inflow of foreign capital. New packaging, new fragrances, new formulations and more variants were introduced. Only Golden Glow was left untouched. For, although it had a growing skincare business following some strategic acquisitions in Europe in the early eighties, Sensi UK was not a soap company. The UK marketing team ran an audit of every brand and product in the companys portfolio. But when it came to Golden Glow, it faltered. We dont know this one, officials at the parent company said. We dont want this one to be touched, Mahajan had said protectively, a sentiment tliat was endorsed by the managing director, Rajan Sharma. Golden Glow is too sacred, we will leave it as it is, he said. But the UK marketing team was confounded. What was a lone soap doing in the midst of toilet cleaners and fabric protectors; they wondered, however they somehow agreed that their proposed revamp strategy would only look at up-gradation, not tinkering with what wasnt broken. Indeed, for 30 long years no one had tampered with the Golden Glow brand. And Mahajan felt there was no reason to start now. Golden Glow, in his view, was a self-sustaining brand. That was a bit of an understatement because advertising for the brand was moderate and Sensi India had never used any promotional gimmick for it. Now, after four years of nurturing the other categories, Sensi UK had decided to launch its Vio range of skincare products in India. But Golden Glows presence and profile was a major roadblock to Vios success. It will create dissonance, confuse our skincare equity and deter the articulation of Vios credo. It will stand out as a genetic flaw, argued the UK marketing head. You need to do a rethink on Golden Glow. Mahajan protested. Why? It has such a strong equity and loyal following. So much has been invested in it all these years. Why give up all that? Rajan, however, had another idea. Let us then extend the Golden Glow brand. He said It was the simplest solution. Companies were now investing heavily in creating new equities for their brands. But in Golden Glows case, Sensi was already sitting on a brand with a terrific equity. He felt that extending this equity to other categories, such as skincare products would be successful. But Golden Glow needed a new positioning before it could be extended. Till a few years ago, it had been in premium category, priced at Rs. 15. Then new brands with specific positioning and higher price tags entered the market. This created a level above Rs. 15 soaps and pushed Golden Glow down to the mid-priced range. So Golden Glows price was not commensurate with its premium position and image. Over the years, Golden Glow had become so sacred that Sensi India had been too scared to do anything to it. As a result, the soap was left with niche category of loyal users. This category neither shrank or increased, just kept getting older and older, and with it the brand also kept growing older. For example, when Mahajans wife had her first baby at 25, her mother had recommended Golden Glow for her dry skin and also for babys tender skin because it contained sesame oil. That was in 1979. Today, Mahajans daughter had turned 21 and was being wooed by Dove, Camay, even Santoor, and Lifebuoy Gold, with their aggressive advertising. Golden Glow had begun to lose its image of being contemporary as newer brands came in with newer values. Today, at 46, Mahajans wife still used Golden Glow, but when she recommended Golden Glow to her daughter, she said, But Golden Glow is a soap for mothers, for older people. That was a major problem. The Golden Glow brand had aged, and Sensi India hadnt even been aware of it. While its equity had grown with its users, its personality had aged considerably in the last 30 years. I dont think you can keep the personality young, unless you keep renewing the brand. The objective now is to widen your equity so that your image becomes young, continued Rajan. For instance, if today you were to personify a Golden Glow user now, it would be a woman of 45 years using the same brand for many years, who is aver-se to experimenting, ver y skincare conscious, very trusting, and very one-dimensional. As you can see, this is not a very competitive personality. These are the strengths of our Golden Glow, but these are also its weaknesses, he analysed. The context had changed. Today, youth demanded brands that stood for freedom and fearlessness. They demanded bold brands that dared to cure, not just p;eserve. Preservation is for old people. Those are the attributes being presented in evolved markets, said Rajan. To make Golden Glow contemporary, the attributes had to be re-framed, he felt. You cant make a young brand trusting caring, loving, without adding other attributes to it. Today, youth stands for freedom, for laughter, for frankness, for forthrightness. Thats what Close Up, Lifebuoy Gold, Vatika, and other brands propagate. So, either come clean and say it is for older skin which needs trust and kindness, or reposition the brand, said Rajan. Repositioning was also necessary to address another anomaly in Golden Gl ows image: its perceived premium. Sensi India had been unable to do anything about Golden Glow slipping into the mid-price range following the entry of more expensive brands. Now, as Rajan mulled over the brand extension plan, Mahajan felt that Golden Glows premium positioning was its core equity and that had to be maintained. If you are premium priced in the consumers mind, your extensions are automatically perceived as premium. So, if you dont present the other products as premium, the consumer will not see them as extensions of the brand, he said. For example, if you are to launch a shampoo which is priced lower than Sunsilk, but higher than Nyle and Ayur, then whatever the rationale, the consumer will not accept your product. It is not the Golden Glow I know, will be the feeling, he said. Mahajan felt that since premium positioning was one of Golden Glows equity values, it would be very difficult to convince consumers that the brand was being extended without hanging on to this particular value. Will they buy you r rationale that the very same values and equity would now be available at a low price? To be in the premium segment now, you have to price it at Rs 35 or 40, almost on a par with Dove, he said. With Dove retailing at Rs 45, Golden Glow will be perceived as a cheaper option. We cant simply raise the price, said Rajan. What are we offering for that increase? You can t add value because you dont want to tamper with the brand. The consumers will then ask, Golden Glow used to be so cheap, what has happened now? The user will forget that 15 years ago, Rsl0 was expensive, because all her comparisons would be in today s context, said Rajan. So whats the option? asked Mahajan. You dont have to be expensive to be premium, said Rajan. Golden Glow already has the image of a premium brand, thanks to its time-tested core values of purity, credibility, and reliability. What we can do is reinforce the premium through communication and positioning. In fact) we should have tinkered with Golden Glow long ago. That is what HLL did with Lux. It also launched a bridge brand, Lux International, in the premium category, said Rajan. How could we have done anything to the brand? asked Mahajan. The product had such a strong following. It stood for gold, for sesame oil, for its subtle earthy perfume. We changed the packaging periodically, but thats all we could do. Remember the time we brought out a transparent green Golden Glow with the fragrance of lime? It bombed in the market. Rajan was not in favour of the premium positioning. It appeared very short sighted to him, given the bigger plan to extend the brand. Where are the volumes in the premium segment? He asked. For some reason, every manufacturer feels that skincare can be an indulgence of only the moneyed class. As a result, there is a crowd in the premium end of the market. Do we want to be yet another player in the segment? Fifteen years ago, Golden Glow was perceived as a premium product. But today, globa1brands like Revlon, Coty, and Oriflame were delivering specific premium platforms. Golden Glow did not have a global equity. Let us revisit the brand and examine what it stood for 15 years ago and examine the relevance of those attributes in todays context, suggested Rajan. Golden Glow stood for care, consciousness, love, quality and all that. But today, are these enough to justify a premium position? he asked Mahajan. These attributes are viable in the mid-priced segment. He said. The mid-priced brand is the proverbial washer-mans dog, said Mahajan. You dont know whether you are at the bottom end of the premium range or at the top-end of the low-priced range. You end up creating an image of being on the opportunity fence. It is a mere pricing ploy, with no strategic value. QUESTIONS 1. Discuss the nature of problem(s) in this case? 2. Suggest the kind of consumer research needed? 3. How should Golden Glow be positioned/ repositioned to bring about the desired change among consumers? Give your reasons. CASE VI Impact of Retail Promotions on Consumers Shoppers Delight, a large retail store, had above-average quality and competitive prices. It advertised its retail promotions in local newspapers. Its TV advertising was mainly aimed at building store image and did not address retail promotions. The management knew it well that they had to advertise their retail promotions more, but they did not feel comfortable with the effectiveness of present efforts and wanted to better understand the impact of their present promotions. To better understand the effectiveness of present efforts, a study of advertising exposure, interpretation, and purchases was undertaken. Researchers conducted 50 in-depth interviews with customers of the stores target market to determine the appropriate product mix, price, ad copy and media for the test. In addition, the stores image and that of its two competitors were measured. Based on the research findings, different product lines that would appeal to the target customers were selected. The retail promotion was run for a full week. Full-page advertisements were released each day in the two local Hindi newspapers, and also in one English newspaper that devotes six pages to the coverage of the state. Each evening, a sample of 100 target market customers were interviewed by telephone as follows: 1. Target customers were asked if they had read the newspaper that day. This was done to determine their exposure to advertisement. 2. After a general description of the product lines, the respondents were asked to recall any related retail advertisements they had seen or read. 3, If the respondents were able to recall, they were asked to describe the ad, the promoted products, sale prices, and the name of the sponsoring store. 4. If the respondents were accurate in their ad interpretation, they were asked to express their intentions to purchase. 5. Respondents were also asked for suggestions to be incorporated in future promotions targeted at this consumer segment. Immediately after the close of promotion, 500 target market customers were surveyed to determine what percentage of the target market actually purchased the promoted products. It also determined which sources of information influenced them in their decision to purchase and the amount of their purchase. Results of the study showed that ad exposure was 75 per cent and ad awareness level was 68 per cent and was considered as high. Only 43 percent respondents exposed to and aware of the ad copy could accurately recall important details, such as the name of the store promoting the retail sale. Just 43 per cent correct interpretation was considered as low. Of those who could accurately interpret the ad copy, 32 per cent said they intended to respond by purchasing the advertised · products and 68per cent sad they had no intention to buy. This yields an overall intention to buy of 7 per cent. The largest area of lost opportunity was due to those who did not accurately interpret the ad copy. The post-promotion survey indicated that only 4. 2 per cent of the target market customers made purchases of the promoted products during the promotion period. In terms of how the buyers learned of the promotion, 46 per cent mentioned newspaper A (Hindi), 27 per cent newspaper B (Hindi), 8 per cent newspaper (English), and 15 per cent learned about sale through word-of mouth communication. The retail promotion was judged as successful in many ways, besides yielding sales worth Rs 900,000. However, management was concerned about not achieving a higher level of ad comprehension, missing a significant sales opportunity: It was believed that a better ad would have at least 75 per cent correct comprehension among those aware of the ad. This in turn would almost double sales without any additional cost. QUESTIONS 1. Why would some consumers have high-involvement levels in learning about this sales promotion? 2 Is a level of 75 per cent comprehension realistic among those who become aware of an ad? Why or why not? 3. Do you think such promotions are likely to influence the quality image of the retail store? Explain.

Jems maturity Essays

Jems maturity Essays Jems maturity Paper Jems maturity Paper Jems maturity BY ollte1999 To kill a mockingbird. in To Kill a Mockingbird, Jem has significantly grown from a childish, playful boy that he was from the beginning of the novel, to a more calm, composed and mature figure resemblance to that of his father, Atticus. Harper Lee has incorporated the theme of Maturity into the novel through the development of Jem. Jem is shown in the beginning of the novel to be a boisterous child whose concept of bravery was through the acceptance of dares. Scout earlier on in the novel states Jem never declined a dare in his life. This depicts Jems immaturity through he has to do dares to seem brave to his peers furthermore his lack of knowledge about the current standings in which America are towards racial inequality or shown here and more so throughout the novel. Jem becomes more mature as the novel progresses. This is influenced by his father, Atticus Finchs, actions in the trial of Tom Robinson. A completely unfair Jury which ecides to convict Tom of raping a white woman, changes Jems view on life and how ridiculous it was that black people were discriminated against because of the colour of their skin. Another way of showing that he has matured is his actions towards Arthur (boo) Radley. Boo Radley is man who got into some mischief when he was a teenager and his father therefore sentenced him to a lifetime of imprisonment in his own home. Many rumors are spread about Arthur because no one has seen him for years. These rumors portray an image to Jem and Scout that he is a mysterious and eccentric who will kill you if you saw him. During the summer, Jem, Scout and Dill would dare each other to go and touch the Radley house or see who could get a glimpse of Arthur. However when they finally found out that he is a kind but simple human being Jem takes and step back to think about how all these rumors about Boo are wrong and how he has been discriminated against Just like the black people were.

Charlie Wilson's War - Lessons Learned Essay Example | Topics and Well Written Essays - 1250 words

Charlie Wilson's War - Lessons Learned - Essay Example The war offers an appropriate emphasis on the secretive war waged by the CIA in Afghanistan without the notice of American public, to avoid public debates and protests that accompany publicized wars. US department of foreign affairs at the time denied knowledge of US arm purchases for distribution to Afghan rebels. Even though, the US officially denied its role in availing weapons to Afghani fighters, mainly the Mujahedeen, the war in Afghanistan acted as a catalyst that facilitated the end of soviet empire. Though the US did not claim credit in the war, the Mujahedeen as well as other Muslims never considered the US as being crucial to the war success. The secrecy of the war bore unforeseen consequences with regard to the relationship between the United States and Afghanistan (Chodakiewicz, 2008). Consequently, US face tense relations with Afghanistan; therefore, the war offers a great lesson that interventionist foreign policy can result in unforeseeable negative consequences. In a ddition, it is apparent that the US profoundly lacked continuity in its foreign policy; even after the expulsion of Soviets, it abandoned Afghanistan, as it had no plans and strategies for the country’s future apart from the its revenge to Soviet. Therefore, Taliban as well as the al Qaeda took advantage of the situation since the US concentrated on the imminent problems, and failed to anticipate and neutralize potential threats (Jalal, 2010). Thus, from the war is that it is important for the US or any other country to deploy resources in assisting in times of crisis especially in wars and when the danger apparently passes, it should ensure stability has been fostered in the war regions. Another crucial lesson in the war regards the role of women in politics like heiress Joanne, who are important allies in political undertakings since they have the time, vision, passion and means for organizing extra-governmental activities. This is because American women can arrange parties , invite key players and inconspicuously achieve results using their charm and perseverance that enables them to reach the mighty. In this case, they fund or sponsor non-governmental propagandas attacks and at times political-military movements; therefore, women usually are the main supporters of public mediation as well as private undercover activities. Consequently, influential American women influence their wealthy friends to support generously any kind of adventure this is common, and does not only apply in Afghanistan (Michael, 2003). The other insight from the war is the concern relating to the informal aspects of democratic system like backdoor deals being the norm in congress, where politicians accepts perks in corridors, clubs and lobbies. Moreover, the system is often bi-partisan considering that obscure things mysteriously appear to be part of agenda and get voted in. Nevertheless, the war portrays the US response to be firmly rooted in the US’s rampant anti-commun ism following the disaster in Vietnam. Americans fear of the communism expansion drove them to support Mujahedeen, as replicated in the famous oratory used by Charlie in bolstering backing for his cause. This

Three Gorges Dam in China Essay Example | Topics and Well Written Essays - 750 words

Three Gorges Dam in China - Essay Example Even though, Chinese authorities describe the construction of this dam as a landmark, many of the environmentalists questioned such claims. It is a fact that this dam is the blend of social, engineering and economic successes; however the controversies surrounding the construction of this dam are still creating headaches to the Chinese authorities. â€Å"The massive project sets records for number of people displaced (more than 1.2 million), number of cities and towns flooded (13 cities, 140 towns, 1,350 villages), and length of reservoir (more than 600 kilometers)†1. Moreover many of the wild life lost its habitat as a result of the construction of this dam. Ecological problems, high risk of landslides, etc are some other issues raised by the critics of this dam. This paper briefly analyses the history, statistics and the environmental impact this dam has had on the area surrounding its location. â€Å"The Three Gorges Dam spans the Yangtze River at Sandouping, Yichang, Hube i province, China. Construction began in 1993†2. It is the biggest hydroelectric power station in the world at present with a capacity to produce 18200 MW electric powers. It was partly commissioned in 2008 and is expected to be fully operational by 2012. It is expected that the when it is fully operational, its capacity may reach 22500 MW of electric power. This dam was constructed for multipurpose. Even though the major purpose of constructing this dam was to find an answer to the huge energy crisis facing by China, prevention of flood, increasing shipping capacity etc were some other major objectives behind the construction of this dam. The major criticism labelled against hydroelectric power projects all over the world is about the environmental problems such projects can generate. Since Three Gorges Dam is the biggest in its category, the environmental problems produced by it cannot be neglected. As in the cases of other hydroelectric power projects in the world, the envi ronmental impacts of this dam could be more visible as time goes on. The submergence of hundreds of factories, mines and waste dumps, and the presence of massive industrial centres upstream are creating a festering bog of effluent, silt, industrial pollutants and rubbish in the reservoir. Erosion of the reservoir and downstream riverbanks is causing landslides, and threatening one of the world’s biggest fisheries in the East China Sea. The weight of the reservoir's water has many scientists concerned over reservoir-induced seismicity3 Yangtze River is the third biggest river in the world and its coastal areas are highly fertile and heavily populated. â€Å"The world's largest dam will flood over 62,000 acres of farmland, 13 major cities, 140 large, and hundreds of small villages along the river's banks, necessitating the evacuation and relocation of over one million people†4. The wild life around the coastal areas of Yangtze River lost its habitat along with millions o f people. The beautiful landscape which was earlier filled with a variety of agricultural crops, converted into an ocean which may become an ocean of waste as time goes on, as a result of the construction of this dam. â€Å"Water quality in the main reservoir remained stable, but pollution was worsening in tributaries because of high levels of nitrates and phosphates that had already endangered drinking water in some areas†5. In other words, not only the water inside the dam, drinking water sources in the neighbourhood of this dam also could be polluted as result of the construction of this dam. â€Å"According to a CNN article, one billion tons of sewage will flow into the reservoir each year. Pollution in the river itself will increase, as the dam will slow water flow, stopping the river’

12 Steps to Recovery Essay Example for Free

12 Steps to Recovery Essay Addiction of any substance is an extremely difficult thing to accept. When we finally realize that We have a problem it is up us to admit it. Once we have accepted that we are addicted we have made the first and most important step to recovery. We learn that once recovery is what we want in our lives there are steps to take these steps is to mean we are ready to completely give yourself to a higher power. This higher power can be anything or anyone we want it to be, whether it be God or someone we can really trust and depend on. There are 12 steps to recovery that will help us stay clean and help us be successful in staying in recovery. This we call the â€Å"12 Step Program. † The first step to recovery is we admit we’re powerless over our addiction and our lives have become unmanageable. This means admitting weeven have an addiction problem. By saying your life has become unmanageable states that we don‘t want to continue living your life the way have been during your addiction. Our addiction has taken over our life, and admitting that we’re an addict helps us take responsibility for our actions instead of blaming others as we did before. The second step is we have come to believe that a power greater than ourselves could restore us to sanity as we knew it. See more:  The Story of an Hour Literary Analysis Essay For most of us our higher power is god. We would give everything to our higher power and ask him for forgiveness. We then would recite the Serenity Prayer to help us. The Serenity Prayer is â€Å"God grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference! † This is a very powerful prayer as I feel today. The third step is that we’ve made the decision to turn our will and our lives over to the care of God as we understand and know him. We allow him to guide us through the recovery process we are going through. He lets us know that we are not alone in this, and we will never be alone again as long as we have him in our lives. The fourth step is making a searching and fearless moral inventory of ourselves. We look inside ourselves to find out what our morals are and to figure out what we believe in. We figure out what we stand for and learn what we think is right and wrong in life. In this step you must become brutally honest with yourself knowing that there’s nothing we can do to change the past. This does not mean you are a bad person but that you have made some bad decisions in our lives, that we as human beings are not perfect. The fifth step is when we have admitted to God, ourselves, and another human being the exact natures of our wrongs we have done during our addiction. Completing this step gets the monkey off your back pursay. More than most people the addict lead a double life. This means we are only showing what we want people to see. Not being honest and showing our true colors. We still continued to lie and expected to be able to stay clean. Through this step we learned that this is not possible in order to stay clean and live a honest life through recovery. Those of us that belong to religious sanctuaries can confide in the proper person of that faith . Others that are not religious may find someone they can confide in such as a doctor or therapist. Someone that we can trust to keep what has been said in confidence. We cannot disclose anything to our family because we are not allowed to say things to them that will make them unhappy. We cannot save our own skins by making someone else unhappy. By doing so our fears come closer and we begin to realize that our life is opening up and showing what our life was really about . This is the scariest thing we will do. And the hardest step to complete out of all 12 of them. The sixth step is when we ask God to remove these defects of character. Which in turn means we surrender our whole self to God? When we are ready, we say to him something like this: â€Å"My Creator, I am now willing that you should have all of me, good and bad. I pray that you now remove from me every single defect of character which stands in the way of my usefulness to you and my fellows. Grant me strength, as I go out from here, to do your bidding. Amen† The seventh step we become willing to ask God to help us to remove all of our shortcomings. This is not a long step and like I said previously it’s not one of the hardest steps to do during recovery.

To Kill a Mockingbird: An Appropriate Classic :: Free Essay Writer

Do you believe To Kill a Mockingbird is an unsuitable novel for teenagers to study? To be perfectly honest I don’t. After reading the book and having repeated class conversations on chapters day after day I don’t see the improper language, violence or situations as a teen. Many people deem Harper Lee’s classic novel to be a wonderful insight into a time of prejudice, religion and courage, these people are right and that is why we have been studying it. If our teachers had seen it as inappropriate they wouldn’t have let us read it, if this were inappropriate why it is an all time classic and Pulitzer Prize winning novel, I have no idea. We have studied it to learn about the notion of powerful and powerless, To Kill a Mockingbird is an ideal novel for that topic, with the character and situations we read about we have a clear understanding of life in the 30’s and how class changed people’s lives. To Kill A mockingbird does not only explore the tumultuous times of racism, loss of childhood innocence and morality but is a pure and simple love story. What is so inappropriate about a love story? The fact that the bad guy gets what he deserves? Or that the only violence is the shooting of a disease carrying dog? Teens live in a world of prejudice, ignorance and are faced with events that ultimately change them into being mature and caring. Studying this novel helps teens discover what the worlds past is like and what makes our life and the people around it how we are now. By reading To Kill A Mockingbird we can learn what we could do right in the present, changing our attitude about life can come from a life experience but reading a novel which gives us specific ideas like ‘have moral standards and stick to them no matter what’ appears loud and clear from scouts experiences of sticking up for Atticus, to Atticus’ own courage in standing up for Tom Robinson against most of May comb County. We learn the principles of respect for law and justice, for fairness and rules and the need for integrity, honesty and compassion. Harper Lee suggests people can’t stand against the pressures that come along without a commitment to such principles. Learning life lessons through an enforced novel for English we are positively influenced and inspired. Atticus who in many ways, the novel is built around is recognisably human, not a hero as such but idealised enough to be a convincing model of right behaviour.

The Return: Shadow Souls Chapter 4

â€Å"You're shaking. Let me do it alone,† Meredith said, putting a hand on Bonnie's shoulder as they stood together in front of Caroline Forbes's house. Bonnie started to lean into the pressure, but made herself stop. It was humiliating to be shaking so obviously on a Virginia morning in late July. It was humiliating to be treated like a child, too. But Meredith, who was only six months older, looked more adult than usual today. Her dark hair was pulled back, so that her eyes looked very large and her olive-skinned face with its high cheekbones was shown to its best advantage. She could practically be my babysitter, Bonnie thought dejectedly. Meredith had high heels on, too, instead of her usual flats. Bonnie felt smaller and younger than ever in comparison. She ran a hand through her strawberry-blond curls, trying to fluff them up a precious half inch higher. â€Å"I'm not scared. I'm c-cold,† Bonnie said with all the dignity she could muster. â€Å"I know. You feel something coming from there, don't you?† Meredith nodded at the house before them. Bonnie looked sideways at it and then back at Meredith. Suddenly Meredith's adultness was more comforting than annoying. But before she looked at Caroline's house again she blurted, â€Å"What's with the spike heels?† â€Å"Oh,† Meredith said, glancing down. â€Å"Just practical thinking. If anything tries to grab my ankle this time, it gets this.† She stamped and there was a satisfying clack from the sidewalk. Bonnie almost smiled. â€Å"Did you bring your brass knuckles, too?† â€Å"I don't need them; I'll knock Caroline out again barehanded if she tries anything. But quit changing the subject. I can do this alone.† Bonnie finally let herself put her own small hand on Meredith's slim, long-fingered one. She squeezed. â€Å"I know you can. But I'm the one who should. It was me she invited over.† â€Å"Yes,† Meredith said, with a slight, elegant curl of her lip. â€Å"She's always known where to stick in the knife. Well, whatever happens, Caroline's brought it on herself. First we try to help her, for her sake and ours. Then we try to make her get help. After that – â€Å" â€Å"After that,† Bonnie said sadly, â€Å"there's no telling.† She looked at Caroline's house again. It looked†¦skewed†¦in some way, as if she were seeing it through a distorting mirror. Besides that, it had a bad aura: black slashed across an ugly shade of gray-green. Bonnie had never seen a house with so much energy before. And it was cold, this energy, like the breath out of a meat locker. Bonnie felt as if it would suck out her own life-force and turn it into ice, if it got the chance. She let Meredith ring the doorbell. It had a slight echo to it, and when Mrs. Forbes answered, her voice seemed to echo slightly, as well. The inside of the house still had that funhouse mirror look to it, Bonnie thought, but even stranger was the feel. If she shut her eyes she would imagine herself in a much larger place, where the floor slanted sharply down. â€Å"You came to see Caroline,† Mrs. Forbes said. Her appearance shocked Bonnie. Caroline's mother looked like an old woman, with gray hair and a pinched white face. â€Å"She's up in her room. I'll show you,† Caroline's mother said. â€Å"But Mrs. Forbes, we know where – † Meredith broke off when Bonnie put a hand on her arm. The faded, shrunken woman was leading the way. She had almost no aura at all, Bonnie realized, and was stricken to the heart. She'd known Caroline and her parents for so long – how could their relationships have come to this? I won't call Caroline names, no matter what she does, Bonnie vowed silently. No matter what. Even†¦yes, even after what she's done to Matt. I'll try to remember something good about her. But it was difficult to think at all in this house, much less to think of anything good. Bonnie knew the staircase was going up; she could see each step above her. But all her other senses told her she was going down. It was a horrifying feeling that made her dizzy: this sharp slant downward as she watched her feet climb. There was also a smell, strange and pungent, of rotten eggs. It was a reeking, rotten odor that you tasted in the air. Caroline's door was shut, and in front of it, lying on the floor, was a plate of food with a fork and carving knife on it. Mrs. Forbes hurried ahead of Bonnie and Meredith and quickly snatched up the plate, opened the door opposite Caroline's, and placed it in there, shutting the door behind her. But just before it disappeared, Bonnie thought she saw movement in the heap of food on the fine bone china. â€Å"She'll barely speak to me,† Mrs. Forbes said in the same empty voice she'd used before. â€Å"But she did say that she was expecting you.† She hurried past them, leaving them alone in the corridor. The smell of rotten eggs – no, of sulfur, Bonnie realized, was very strong. Sulfur – she recognized the smell from last year's chemistry class. But how did such a horrible smell get into Mrs. Forbes's elegant house? Bonnie turned to Meredith to ask, but Meredith was already shaking her head. Bonnie knew that expression. Don't say anything. Bonnie gulped, wiped her watering eyes, and watched Meredith turn the handle of Caroline's door. The room was dark. Enough light shone from the hallway to show that Caroline's curtains had been reinforced by opaque bedspreads nailed over them. No one was in or on the bed. â€Å"Come in! And shut that door fast!† It was Caroline's voice, with Caroline's typical waspishness. A flood of relief swept over Bonnie. The voice wasn't a male bass that shook the room, or a howl, it was Caroline-in-a-bad-mood. She stepped into the dimness before her.